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Use of English

Level C1

Part 2 - Open Cloze

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For questions 1-8, read the text below and think of the word which best fits each gap.

Public Campaigns

Public campaigns are often designed not merely to inform people but to persuade them to change habits that may be harmful to themselves or others. Whether the issue is smoking, road safety or recycling, campaigners know that facts (0) ALONE are rarely enough. Messages have to be repeated frequently and presented in ways that people can relate (1) .......... emotionally. One reason some campaigns succeed is that they appeal not only to logic but also to social pressure. If people believe that most others are already behaving responsibly, they may be more likely to do the same, partly because nobody wants to be left (2) ........... In addition, a message is often more effective if it comes (3) .......... a source the public trusts, such as a doctor, teacher or local leader. However, even the best campaign will have limited impact (4) .......... it is supported by practical measures. People may be encouraged to use public transport, for example, but they are unlikely to do (5) .......... if services are unreliable or too expensive. In that sense, campaigns work best when they form part (6) .......... a broader strategy. What they can do, above all, is make people aware (7) .......... the consequences of their choices and remind them that lasting change depends (8) .......... everyday decisions.

What to do

This part consists of a short text with a series of gaps. There are no words from which to choose the answers, candidates have to think of a word which fits the gap correctly.

Errors in punctuation are ignored, although spelling must be correct.

Contractions (e.g. don’t, we’ve, won’t) count as two words. However, can’t is a contraction of cannot, which is one word.

Sometimes, there is more than one correct answer. Cambridge will always account for this and all options will be accepted. However, you should not write more than one answer.

Don't spend time in a word you don't know. Wasting time on this activity might cost you points later in the exam because you won’t have enough time to do other tasks well.

Strategy

  1. Read the title and the whole text so that you understand what it is about.
  2. Read the whole sentence in which the gap occurs, to look for clues as to what kind of word you need.
  3. Check the words before and after each gap and look for grammatical collocations.
  4. Remember you must write only one word.
  5. You are never required to write a contraction. If you think the answer is a contraction, it must be wrong, so think again.
  6. Read the whole text through once you have completed it to make sure you have not missed any connectors, plurals or negatives.

Instructions

For questions 1-8, read the text below and think of the word which best fits each gap.

Exercise Details

Author

James Ford

@james-ford

User Prompt

"Create an exercise about the role of public campaigns in changing behavior"

Tone: Standard
Level: C1

Created on:

Nov 4, 2026

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