[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"exercise-1697":3},{"payload":4,"id":7,"user":8,"level":14,"course":15,"activity":16,"activity_slug":17,"title":6,"topic":18,"tone":19,"stats":20,"created":23,"score":24,"is_favorite":25,"public":26,"is_external":25},{"text":5,"title":6},"Public campaigns are often designed not merely to inform people but to persuade them to change habits that may be harmful to themselves or others. Whether the issue is smoking, road safety or recycling, campaigners know that facts (0) ALONE are rarely enough. Messages have to be repeated frequently and presented in ways that people can relate (1) .......... emotionally.\n\nOne reason some campaigns succeed is that they appeal not only to logic but also to social pressure. If people believe that most others are already behaving responsibly, they may be more likely to do the same, partly because nobody wants to be left (2) ........... In addition, a message is often more effective if it comes (3) .......... a source the public trusts, such as a doctor, teacher or local leader.\n\nHowever, even the best campaign will have limited impact (4) .......... it is supported by practical measures. People may be encouraged to use public transport, for example, but they are unlikely to do (5) .......... if services are unreliable or too expensive. In that sense, campaigns work best when they form part (6) .......... a broader strategy. What they can do, above all, is make people aware (7) .......... the consequences of their choices and remind them that lasting change depends (8) .......... everyday decisions.","Public Campaigns",1697,{"id":9,"username":10,"first_name":11,"last_name":12,"image":13},20253,"james-ford","James","Ford","https://storage.googleapis.com/uoepro_files/prod/useofenglish_ai/users/avatar/20253-b2rl4g.jpg","C1","Reading","Open Cloze","open-cloze","Create an exercise about the role of public campaigns in changing behavior","Standard",{"times_played":21,"num_favorites":22},2,0,"2026-11-04T13:27:49",null,false,true]